Uses and gratifications theory

This is used for people who actively seek out specific media to satisfy specific needs. Such as going to the cinema, where people go out to watch films and to enjoy the whole experience of getting the popcorn and being in the cinema in general.

It can also be about other types of media as it assumes the audience members aren't passive but are also easily entertained with a large array of opportunities. It allows people to escapes worries and stresses with the use of different social medias.

There are different types of reasons people use media to escape such as

1. DIversion- to escape from everyday problems 
2. Personal relationships- the use of media for companionship 
3. Personal identity or individual psychology 
4. Surveillance- using media to find out what is around us.