Uses and gratifications theory

This is used for people who actively seek out specific media to satisfy specific needs. Such as going to the cinema, where people go out to watch films and to enjoy the whole experience of getting the popcorn and being in the cinema in general.

It can also be about other types of media as it assumes the audience members aren't passive but are also easily entertained with a large array of opportunities. It allows people to escapes worries and stresses with the use of different social medias.

There are different types of reasons people use media to escape such as

1. DIversion- to escape from everyday problems 
2. Personal relationships- the use of media for companionship 
3. Personal identity or individual psychology 
4. Surveillance- using media to find out what is around us.

Mood Boards

The Times readership:

The Suns readership:

 Magazines

The Times readership:

The Suns readership:

Explain how and why the content has been selected and constructed, what codes, conventions and modes of address have been used to appeal to each target audience.

The Times Newspaper front page:

The difference between the front pages of both the Sun and the Times is clearly noticeable. Because the Times newspaper has a different target audience which is in the A to C1 classification. This means the layout of the front page would be different to say the Suns one. With the Times because of its target audience the subject matter inside the magazine would be on the more serious side of the news such as war and politics, and the layout would make the paper more of a broadsheet than a tabloid type of news paper. What people first see when they first look at the paper would be the masthead, the photograph and splash. these three things on a broadsheet are sued to draw the customer in with either the story or if its a loyal customer the mastheads draws them in as well. Then with the Headline and strapline to get the customer to pick up the paper and read it. the fonts used in this paper are very professional and aren't anything too special because they aren't a major part of selling the broadsheet.

The Sun Newspaper front page:

With the Sun Newspaper it also obviously has a different target audience which means the paper would also be laid out differently and also have different content making it into a tabloid type of Newspaper. This like the Times also has what every newspaper usually has such as the Masthead, Headline, Strapline, Splash and photograph but with the Sun it is slightly different to suit its target audiences taste. For example it uses more provocative pictures and bigger and more contrasting lettering for the Headline. The Sun has  very crowded front page with all the large writing and picture but what it also has that a lot of broadsheets don't is a Pug, not the do but an advert for a product of some sort that might appeal to the customers like holidays or seasonal products.

The Times page:

For this I have chosen the same story from the two newspapers to compare the two. With the Times they have gone with a more mature approach to the article, having a related picture in the middle of the page and having the information around the edges. They have also written a lot about the Chelsea Vs Southampton game with the title "Conte's changes pay dividends for Chelsea yet again" has relevance to the picture and the article below. they language used though-out is also quite formal and not only talk about the game but includes facts and figures for other games that were played that weekend.

The Suns page:

This is very different compared to the Times page. It might have a large picture from the same game but they have chosen to use a bigger on with a larger and informal title "Kick up the Arsenal!" which isn't very appropriate for a Times reader but it perfect for the Suns target audience. Because the picture is so big there leaves only a small amount of space for the actual information about the game and other games that were on that weekend. Though the game information is that same to the Times it is represented differently is the way of Pictures of graphs and bar charts made from the stats of the game making the reading easier for the audience type. It also has advertising for betting on the game and other games in the season and what the odds are, this would be because the Suns readership would be D to E. 

Define the target audience for each paper using appropriate subject terminology

Define the target audience for each paper using appropriate subject terminology

 Define the target audience for each paper using appropriate subject terminology

The Times Newspaper:

The Times Newspaper had quite a large readership consisting of 1,093,000 which are adults and 941,000 in ABC1 AND 152,000 IN C2DE. Those figures are for print then for PC its 37,000. 30,000 comes from 34+ people and 7,000 are 15-34 year olds. It is also visited by people on mobile 1,427,147. That number is for monthly readership and the previous figures are for daily readership stats.  The social demographics for The Times newspapers main audience social class of AB adults consisting of 656,000 of the newspapers audience into  The nearest to AB is C1 with 285,000 readers. 

The Sun Newspaper:

The Sun News newspaper is quite different compared to the times such as it has a rather larger readership roughly around 4,461,000. This is over PC and Print news. It is also made up of 1,080,000 of 15-34 year olds and 3,381,000 35+ this is because the sun is more of a gossip type of magazine and therefore would use a different kinds of pictures to attract customers such as using the "male gaze". The Sun newspapers reader on Print is a lot more than Pc as the readership on print is 4,316,000 and for Pc its 159,000. Approximately 41% of readers are women and 59% are men and out of the readership 31% of those falling into the ABC1 demographic and 68% in the C2DE demographic

The Times Vs. The Sun:
The Sun newspaper is very different compared the Times newspaper when it comes to the layout and information presented, such as with the Sun newspaper it has bigger more provocative photographs on the front cover usually using the male or female gaze followed by a relatively small amount of text below and an advert for something like a holiday or depending what time of the year it is maybe something seasonal like a Christmas Tree. On the other hand with the Times they still use a large picture of a pressing subject and would be much less provocative but still being related to the main story accompanied with a lot more text below.

                                


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