Wednesday, 23 November 2016

Explain how and why the content has been selected and constructed, what codes, conventions and modes of address have been used to appeal to each target audience.

The Times Newspaper front page:

The difference between the front pages of both the Sun and the Times is clearly noticeable. Because the Times newspaper has a different target audience which is in the A to C1 classification. This means the layout of the front page would be different to say the Suns one. With the Times because of its target audience the subject matter inside the magazine would be on the more serious side of the news such as war and politics, and the layout would make the paper more of a broadsheet than a tabloid type of news paper. What people first see when they first look at the paper would be the masthead, the photograph and splash. these three things on a broadsheet are sued to draw the customer in with either the story or if its a loyal customer the mastheads draws them in as well. Then with the Headline and strapline to get the customer to pick up the paper and read it. the fonts used in this paper are very professional and aren't anything too special because they aren't a major part of selling the broadsheet.

The Sun Newspaper front page:

With the Sun Newspaper it also obviously has a different target audience which means the paper would also be laid out differently and also have different content making it into a tabloid type of Newspaper. This like the Times also has what every newspaper usually has such as the Masthead, Headline, Strapline, Splash and photograph but with the Sun it is slightly different to suit its target audiences taste. For example it uses more provocative pictures and bigger and more contrasting lettering for the Headline. The Sun has  very crowded front page with all the large writing and picture but what it also has that a lot of broadsheets don't is a Pug, not the do but an advert for a product of some sort that might appeal to the customers like holidays or seasonal products.


The Times page:

For this I have chosen the same story from the two newspapers to compare the two. With the Times they have gone with a more mature approach to the article, having a related picture in the middle of the page and having the information around the edges. They have also written a lot about the Chelsea Vs Southampton game with the title "Conte's changes pay dividends for Chelsea yet again" has relevance to the picture and the article below. they language used though-out is also quite formal and not only talk about the game but includes facts and figures for other games that were played that weekend.

The Suns page:

This is very different compared to the Times page. It might have a large picture from the same game but they have chosen to use a bigger on with a larger and informal title "Kick up the Arsenal!" which isn't very appropriate for a Times reader but it perfect for the Suns target audience. Because the picture is so big there leaves only a small amount of space for the actual information about the game and other games that were on that weekend. Though the game information is that same to the Times it is represented differently is the way of Pictures of graphs and bar charts made from the stats of the game making the reading easier for the audience type. It also has advertising for betting on the game and other games in the season and what the odds are, this would be because the Suns readership would be D to E. 



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